Shay's Steaks is a Philly staple. The restaurant runs on weekend covers and local word of mouth. Social only matters if it fills seats.
Friday night is the test. A post that looks busy on Saturday morning and does not show up in the book is a failed post. Shay's needed creators who actually visited, and a way to see which clips moved orders.
The issue
Local restaurants get pitched generic influencer packages that do not tie to covers.
Food content is easy to film. Tying posts to orders is the hard part. Owner time is limited. Nobody can chase creators in DMs all week. The cost of vanity views is a packed feed and an empty Friday.
Without location-tagged posts in a tracked flow, Shay's could not tell a good-looking sandwich clip from a clip that filled a table. The owner should be on the floor, not in DMs.
What we did
Creators filmed real visits and menu moments with location-tagged distribution.
Clippable routed approvals and payouts on qualified weekend posts. Posts were tracked against order spikes so Shay's knew which clips drove foot traffic.
TikTok and Reels ran as two channels in one approval thread. The hometown feel stayed. The plumbing did not sit on the owner's phone.
Posts that show up Friday night, and in the book.
Creator posts ran on TikTok and Reels through one approval flow. Shay's did not need a second team to chase DMs.
Posts were tied to weekend cover spikes, not vanity views. The outcome was orders, in a Philly footprint, in the window that actually pays the bills.
Owner time stayed on the floor. Clippable handled briefs, creators, approvals, and the proof that social filled seats.
Shay's kept the hometown feel while Clippable handled the plumbing: briefs, creators, approvals, and proof that social actually filled seats.
